Is Your Company Name Killing Your Online Business?

Ahhh ... the company name. Her identity. What separates you from everyone. I would be willing to bet that you spent a good deal of time to come with the perfect name for your company. Am I right? Something catchy, easy to remember, and unique. How can I do to this day? What do I do if I were to tell you that the company is by far the biggest obstacle to their success on the Internet. Unfortunately, for many companies. Choose a name for the online business is very different from choosing a name for a brick and mortar. You see, in the real world, a company with a catchy, easy to remember the name on the improvement of human trafficking while driving or walking in the street in a shopping mall, even though they have never heard of you. Unfortunately, this is not how things work on the Internet. Online, there is no unity through traffic, no people running their business, because they were near the mall. Online, you must be within a group of tens of thousands of other companies. People online are not by chance surfing with friends to pass the time. Online, people are looking ... and if your name is Microsoft, Wal-Mart, or another well-known brands and well, people do not find your company name. Studies show that about 80% of Internet users find what they are looking for by search engines (like Yahoo, Altavista, Excite, etc.), and I can assure you, that is not going to find his great catchy name, which will search for the item they want. Let me give you an example. Let's say you own a gourmet coffee called brewmaster you decide to take the net. Of course, the love of his name and create your identity on the Internet offline around his name. You reserve the domain name www.brewmaster.com, keep your business name and title in the field of brewmaster. You sent to the site Yahoo, and all other directories and search engines. Ahhh ... Life is beautiful. Orders should begin to pull Any Minute Now ... Guess what? Unless you have a large marketing budget for banners, etc., only condemned his business. Let's see why. First, look ... * Subject site * If you are working on a directory or a search engine, the field is the title most important aspect of his announcement. For search engines, the text can be found in the labels from more weight than any other factor on this page (ie, keyword density, the frequency of keywords, titles, etc.. ) A directory, an entire list consists of two things: the title and description. In both cases, if the keywords related to your business is not in its title, its chances of putting a search is practically non-existent. If the area is gourmet coffee and these words, or at least, coffee , should be a place in the title. * Company Name * As your page must include the title of your most important keywords, then you have your company name. Why, you ask? The answer ... directories. In catalogues, when you use the search function (which is what most of the user) is that if the keyword used by visitors are in place of their title or description. Unfortunately, almost all directories on your site requires that the text should be your company name. Keep in mind that the directories are tired of people, not the software. An Examination of the region and awarded the title and description he or she decides is correct. Yes, they may propose a site title, but ultimately, no matter what you present her work almost always ends as a company name. Looking again at the example above, it means that the title of almost all directories would be brewmaster . This means that the only place left that would have put keywords will be the description, and it is left to editors. This means that all sites that have the keyword coffee or coffee in the title and description well ahead of their search results, it costs the traffic and sales, which could have the to be. URL * * This is an excellent tool ignored. Wherever possible, the URL contains the main keywords. Many search engines and directories to give the region a boost if your keywords are in your URL. In addition, when you submit your site to directories, if your URL, your business name, and the region each game titles, which almost guarantees that you will have the title you have requested. We want to link the three areas with an example of what could be the name on our website brewmaster. Here is a possible alternative: Gourmet Coffee brewmaster. The above would provide the name of the society, including the most important keywords, and the perfect title for your page. Then you can order the field - http://www.gourmet-coffee-brewmaster.com - which gives him a perfect Trifecta. The same company name, title, and URLs - practically assured that you have the directory you want. Of course, this is only a possibility, but I think this example to illustrate this point. In summary <ul> <li> unless you have a large advertising budget, or is a very good brand name, not the name of your business online, in the example above. <li> use the name of a company that provides the most important keywords. <li> use this name as the title of the site. <li> a URL that contains the most important keywords, and whenever possible, are the same, or as close as possible keywords Laden. </ ul> Follow these rules and is not expected to have a problem with developing a steady flow of large amounts of traffic directories, and was well on the way to the scene of the search engine as well. About the author John Buchanan is the author of The Insider's Guide to mastering search engines and editor of a monthly newsletter for free search engine Bulletin. Visit http://www.se - Secrets.com / http://www.se-secrets.com for more information or to subscribe to the newsletter.